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This partisan cockiness typically assumes — wrongly — that the two political parties are wedded to a fixed set of political principles. That's not what the two parties are. They're far more akin to products: specifically, brands.
When a political party begins to fail competitively, as the G.O.P. is clearly doing now, it, too, simply rebrands itself.
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Good Article. Very good insight and at the same time it is also stating the obvious!
Is the modern GOP really the party of the Lincoln?
Similarly the Democratic party had it's origins in "Anti-Fedaralism, States rights, Strict Constructionist approaches
all of which are against the political views of the modern Democrats.
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